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British haircare manufacturer good Hair Day (Ghd) has introduced online beauty tutorials to a new audience with a crusade designed mainly for breast cancer sufferers experiencing hair loss from chemotherapy.
The campaign, "You are not defined by way of Your Hair," was developed in collaboration with U.k. charity Breast melanoma Now and agency Sunshine, which recognized that there turned into no decent online resource for girls suffering from cancer to evaluate with mainstream splendor tutorials.
The tutorials, which go reside nowadays on Ghd's site, present styling and beauty suggestions to women getting better from treatment-linked hair-loss, masking every thing from a way to tie a glamorous '70s headband and hack a shop-bought wig, to the greater unexpected points of hair loss, like drawing on eyebrows and eyelashes. Viewers can see splendor experts working with true-existence breast cancer sufferers together with professional guidance from a expert breast cancer nurse.
Sunshine creative Selma Ahmed, who worked on the campiagn, advised Creativity: "There are thousands and thousands of splendor tutorials accessible speaking to girls -- or not it's a cultural phenomenon. however somehow, the ladies who arguably need it essentially the most, these going through cancer, had been disregarded. To receive the possibility to change this, to widen the context of the beauty dialog and help girls in navigating the frequently uncomfortable and impressive alterations to their look that melanoma can bring about, is an honor and one that has humbled all people who labored on it."
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