Charity stay away from Breast cancer receives inventive for rebrand - Manchester night news

Manchester-based mostly charity prevent Breast melanoma has marked the 2d stage of its rebrand with the appointment of MediaCom, Studio North and Pixel proposal to guide the digital and artistic strategy for the transition.

The organization has rebranded from Genesis Breast cancer Prevention to mark its twentieth anniversary. it is hoped that a new identify and a clean photo will propel the charity against its intention of attaining £1m in funding per 12 months.

MediaCom, which is providing its services on a professional bono basis, will improve and implement a digital approach to include blogs and video content, while manufacturer agency Studio North can be responsible for developing the manufacturer messaging and visual identification. Pixel inspiration will additionally create video content for the charity.

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Paul Cooper, managing director at MediaCom Manchester, talked about: "As a enterprise, we try to play a vital position in our group.

"we're honoured to be in a position to support such a vital charity with its evolution into one that can compete on a world stage and obtain its bold fundraising dreams, to be able to offer protection to future generations. steer clear of Breast cancer depends on donations alone to fund its marvelous research, so the greater we will do to support spread the be aware, the more suitable."

Nick Wright, approach director at Studio North, mentioned: "With an service provider like stay away from Breast cancer, the place its efforts have the abilities to keep lives, it's elementary to speak the correct message – each in the course of the phrases it uses and visually.

"We're excited to be assisting them to strike the correct chord with new and current supporters and seem forward to seeing it all come collectively."

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despite the new look, the charity plans to maintain groundbreaking, lifesaving analysis firmly at its core, bringing to life its plans to revolutionise the breast screening programme for women in the UK and cementing Manchester's attractiveness as the domestic of pioneering scientific research.

Nikki Barraclough, government director of avoid Breast cancer, pointed out: "we've a extremely proud history as Genesis, but there's much more analysis to do.

"It's now time to seem in opposition t the future and existing ourselves in a means as a way to resonate with a new wave of supporters, with out alienating those who had been with us given that day one. We've made sure no longer to spend unnecessary funds, however think a rebrand become essential for us to optimise our fundraising knowledge.

"The identify keep away from Breast melanoma is absolutely express and obviously demonstrates our mission to make the sickness a factor of the previous, and we now want a daring look and feel to replicate that.

"Our purpose with the rebrand is to bring our perennial message of prediction and prevention however in a clean, artful approach and we're confident that MediaCom, Studio North and Pixel concept can support us achieve that and really take our brand to the subsequent level. we can't wait to see it come to existence!"